I've worked both in-house and in an agency capacity.
No two organizations are the same. It takes a very trained-eye to identify where a business can grow while still remaining true to its core success. The only way to grow in a multiplier fashion is to understand what is happening on all fronts - marketing, operations, sales, product, and how decisions are ultimately made.
My specialty is setting up product verticals in seed startups, developing robust testing environments post-launch, and creating product/market fit "offenses" at scale.
I've learned growth is about putting the company in the best position to discover unique consumer insights.
Building + Problem Solving
The following are examples of product + growth offenses I’ve run to solve problems for startups at the early inception phase and at scale.
Wearing multiple hats in my career has driven me to be process oriented and build an inclusive decision-making process.
Sometimes my job requires a deep understanding of team dynamics. Other times it requires knowing where to bridge the gap between “is this going to work?” to “let’s try it.” All the time, it requires an empathetic connection to the audience.
